Women’s wear Daily, or WWD, is known as the Bible of Fashion. This journal offers many tips. In other words, Women’s wear Daily gives many clues on New trends, The beauty of the fashion industry, Beauty tips, and facts on the retail industry. This journal connects all the fashion designers, product manufacturers, marketers, financiers, Retailers, Mass media, advertising agencies, Socialites, and trend makers in one platform. This is not a read-through journal but a search journal.
WWD is published as their Flagship publication in Fairchild Fashion media. This Fairchild Fashion media is owned by the world-famous Penske Media Corporation (PMC).
Again, regarding WWD, the newspaper altered from a daily to a weekly print format in April 2015, along with a daily digital edition. It decided to publish print issues only during fashion weeks and other events, minimizing its regular print schedule and increasing its focus on digital in 2017.
Contents
Birth of Women’s wear Daily
The birthday of a legacy called WWD has been recorded as 13th July 1910. It was a menswear journal Daily news record at the very beginning. With the influence of the first advertiser, WWD was firmly and quickly established in the New York Clothing Industry.
The First Paris writer or correspondent was Edith Rosenbaum Russel. In the very beginning, Reporters of WWD faced many challenges. They have been dragged to the last row in Couture shows. But with the Emergence, things changed revolutionary after 1950.
WWD under Fairchild
A person named John B. Fairchild became the publisher of WWD in 1960. This guy was the chief of the European bureau of Fairchild Publications in 1955. Due to the focus on the human side of Fashion, the magazine’s profile rose in height. Fairchild focused on covering the social life of Fashion designers. This made a huge impact, creating a cult of a celebrity among their customers.
This guy was brilliant. He published photos and sketches of two rejected fashion designers. Also, he was brave even to send some reporters as messengers and report their work to highlight their talents even if they were refused. Being violent was not his theory, but he said that to be established in the industry, we must be violated to some extent, with ups and downs.
But Fairchild was famous as a conflict creator. Due to his direct response, many designers refused to work with him. The behavior of Fairchild was the talk of Hubert de Givenchy, Cristobal Balenciaga, John Weitz, Azzedine Alaia, Perry Ellis, Yves Saint Laurent, Giorgio Armani, Bill Blass, Jeffrey Bean, James Galanos, Molly Barnes and Oscar de la Renta Norman. As a result, designers rejected interviews even when the WWD was heard.
But this positively impacted WWD until the arrival of Pauline Trigere. Pauline has fired from WWD three years ago. With the notorious behavior of Fairchild, Pauline decided to advertise a protest against Fairchild in the Fashion New York times in 1988.
The period with Conde Nast Publications
The Walt Disney Company sold Fairchild Publications to Advance Publications, the parent company of Condé Nast Publications, in 1999. As a result, Fairchild Publications joined Conde Nast, even though Women’s wear Daily was technically run independently of Conde Nast’s fashion and lifestyle magazines like Vogue and Glamour.
Alber Elbaz, Ralph Lauren, Marc Jacobs, and Michael Kors were among the top designers at WWD’s 100th-anniversary celebration in November 2010 at the Cipriani in New York.
WWD with Penske Media Corporation
The present owner of Women’s wear Daily is Penske Media Corporation. Conde Nast sold Women’s World Daily to Penske Media Corporation on 19th August 2014. The purchase by PMC included Fairchild’s events segment and WWD’s sister publications, Footwear News, Menswear, M Magazine, and Beauty Inc, for a price of close to $100 million.
More about WWD
When it goes along with this digital journal, there is much news regarding the lifestyle of Men and women.
In the Fashion, section is articles on Fashion Trends, Fashion Features, Fashion Scoops, Designer & Luxury, Ready-To-Wear, Accessories, Jewelry, Footwear, and Handbags. So, we can get that these articles cover a vast fashion industry.
The business section includes details on Financial, Government & Trade, Legal, Mergers, Acquisitions, Marketing & Promotion, Human Resources, Business Features, Technology, Real Estate, Markets, Media, and Retail.
The Beauty section has subcategories like Beauty Features, Skin Care, Fragrance, Hair, Products, Body Care, and Wellness.
With the name, we get that this is exclusive to women. But by adding the men’s section, Women’s wear Daily proves that anyone can read this journal. Men’s Accessories, men’s Clothing Furnishings, Designer Luxury, Men’s Lifestyle, men’s Retail Business, Mens Sportswear, and Men’s Fashion are listed under the men’s section.
Runway includes some reviews on resorts, Fall Couture and Fall Ready-To-Wear. So this is excellent exposure for any beginner.
Sustainability includes sustainable ideas on Business, Environment, Social Impact, Materials, and Innovation.
The eye is the category that includes catchy eye things. Parties, People, Lifestyle, and Celebrity Real Estate are listed here.
The shop includes where to shop. Beauty and Fashion shops include here.
Women’s wear Daily Store is a unique feature added to the journal. All the brands that collaborated with Women’s wear Daily are listed here.
So that’s all for now. So finally, Fashion in first!
