Do luxury watches increase in value over time? This is a good question of all time. Let’s say Old is gold! This is the same even for the watches. You may think that buying a luxury watch is a good investment. But it’s important to understand that you need to do your homework and keep an eye on the watch’s resale value. Also, Expensive and Luxury watches will not hold their value for an extended period.

Do luxury watches increase in value over time?

Watches can increase in value, particularly if you select a mechanical watch with a rather illustrious past. The best watches for appreciation typically come from ultra-luxury manufacturers like Rolex, Patek Philippe, or Breitling.

It’s important to understand that a watch’s initial cost and limited availability significantly impact how much it will be worth when it comes time to sell it. Numerous studies have found that the best watches typically cost over $100,000.

Some market researchers say that the most expensive luxury watches are anticipated to appreciate by an average of 69% between 2015 and 2025. The value of vintage watches is predicted to increase by 487 % due to a rise in demand from individuals in Asia and the Middle East.

However, according to additional market research, only 20% of all luxury watches will see an increase in value. Therefore, keeping an eye on the watch you want to purchase is crucial.

Do watches increase in value over time?

Luxury watches can retain their value as long as they are taken care of, similar to how to value appreciation works. Even “sure things” like watches must be treated as a gamble. It’s impossible to predict whether that expensive watch will depreciate for one reason or another.

It’s important to understand that digital luxury watches will lose value over time. Only mechanical watches have the durability to endure for many generations. Therefore, you need more time if you want to sell watches with a digital interface (like an Apple watch).

Some common examples of the value of Luxury watches hold their value.


Rolex is one of the most prestigious brands. Almost all vintage Rolexes will maintain their value, though some will increase in value more quickly than others.

At the very least, most Rolex sports watches will maintain their value. On the other hand, a Rolex Submariner will typically rise. The same is true for a Rolex Daytona or any other famous “status symbol” timepiece. The greater the chance a watch’s value will rise, the rarer it is.Rolex

You never have to be concerned about it being a risky investment because this luxury brand is so well-known and highly regarded. They set the bar for gold watches.

Audemars Piguet

Audemars Piguet is a different well-known watch company worth considering. They frequently have lower prices but still have the same kind of heritage that expensive watches should watches increase in value over time

The Audemars Piguet Royal Oak collection consists of their most prestigious models. Most Patek Philippe watches can look inferior compared to the resale value they offer.


When it comes to holding value, Omega watches are undoubtedly a more “hit or miss” brand. If you purchase an Omega watch at a total retail price, it will almost always lose watches increase in value over time

But you can get some watches for a reasonable price. These watches may appreciate, but only if the circumstances are favorable. Although they are far from Rolex level, it is still a possibility. Omega watches skyrocket in value when that happens. Due to this, it ranks second among watch types for investments after Rolex.

TAG Heuer

Another famous sports watch brand in the luxury watch market is TAG Heuer, which has trouble appreciating. TAG Heuer is a well-known sports brand focused more on sports than Omega. You may obtain Pre-owned watches for just pennies on the watches increase in value over time

Be cautious if you want a TAG Heuer investment watch. The counterfeiters frequently target this watch. This can make it challenging for you to sell your watch and is the main reason why the value of these watches stays relatively high.

Jaeger-Le Coultre

Jaeger-Le Coultre may still be affordable if you cannot afford a Rolex timepiece. This brand’s typical watches cost between $5,000 and $10,000. In contrast to most other watch brands in their price range, Jaeger watches typically hold their value over time or develop into investment watches increase in value over time

Their high-end lines’ of used watches frequently sell for a lot of money when they go on the secondary market. Therefore, it’s an excellent investment if you want a watch piece.

Why do I tell you to invest in one of the luxury watches?

There is indeed some risk in investing in a luxury watch. But there is no gain without pain. Or in other words, you need to take some risk by investing in a luxury watch. Keep in mind that these watch brands have the potential to earn $300 tomorrow and lose all of their value as a result.

do watches increase in value over time

Every ten years, the value of luxury watches can rise by over 69 percent. High-level rarity mechanical watches typically perform best as investments.

As the final suggestion, always research before purchasing any watches you plan to use as investments, and keep them in good shape.

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